Allow me to start with a little confession:
I'm a dynamic thinker who's largely driven by my creative passions and curiosities and often find myself making up scenarios in my mind.
Some of them are pretty ridiculous and extreme, but I can't help it. We all do it anyway. Wink.
I sometimes wonder whether we'll ever run out of music beats and melodies-- and if we do, what happens when we've exhausted all of them? Will we start singing without the beats or just listen to the same beats with different lyrics? Will Spotify close down shop, or will we listen to the same old songs over and over again?
However, my fantasies are always disproved by the release of a new song. Suddenly, I have a new favorite when I thought no song could ever retake my heart.
That's the same thing with content.
You sometimes sit staring blankly at your screen for hours on end while that wretched cursor just points at you. And understanding that in this fast-paced world of content marketing, you need a content strategy, and its success depends on the frequency at which you create.
In a way, you have the will, but the way…
I also run out of ideas at times.
So what do you do when you're running out of inspiration, and your content marketing well seems like it's drying up?
Relax. I got you.
And that's why I'm so glad you found your way here.
You Don't Need a Ton of Ideas
Writer's block sucks.
"Content block" (if there's even a word like that, but you get what I mean) sucks even more.
However, you get to that point because you think you need 100 ideas figured out just waiting to be written.
But that's not the case.
If we go by our old friend 80/20 rule or Pareto's Principle, you need only a handful of ideas, and those ideas can make your content marketing campaign successful.
For instance, let's take an idea like mental health; you can draw many ideas from the topic itself.
How to Keep Your Mental Health in Check During a Pandemic
31 Tips to Boost Your Mental Health Activity and Increase Happiness
11 Powerful Habits that improve your mental health
Why is it important to take care of your mental health?
The Relationship Between Mental Health and Happiness: Here's Everything You Should Know
But that's the hard part, Victor. Coming up with those initial ideas. Could you just show me how to get there and stop beating around the bush?
Okay, I heard you.
Here are some 11 ways to ensure you never run out of content ideas, even if you blog daily.
1. Utilize Forums to Your Best Advantage to Find Interesting Ideas
One of the easiest ways to find ideas is to know what your audience is actively searching for.
Regardless of the niche you're in, people have burning questions around it.
And what's the seed to amazing and exciting content?
Those questions right there.
If you're uncertain of the questions they're asking; a little research could prove extremely helpful to help them.
One of my favorite ways is using Q&A forums like Reddit. Quora, and Twitter.
Just type in the keyword in the search bar, and you'll see the various subreddits in line with your niche.
Scroll or join the one that best aligns with your interests and see what keeps your audience up at night.
For instance, if you're in the body fitness niche, here are some results.
After joining some subreddits, you'll find potential questions from members, and you can create content around those questions to provide valuable insights.
Quora works similarly, and you can find valuable ideas there too.
2. Find the Extraordinary from the Ordinary
We often tend to trivialize our daily routines, actions, experiences, and environment. Sometimes, we even find it boring.
However, we fail to understand that our daily mundane activities might be someone else's extraordinary.
So what does your success or failure look like? Did you gain some 20 Pounds after trying a recommended weight loss regime? Or are you plateauing on a particular stage, and why do you think it's happening? What is the latest discovery you made that could make your audience go like Whoa!
Whatever your story (or your teams) is, share it. People love things and stories they can relate to. You might be surprised to know how much value people gain from your seemingly small struggles and wins. You might be taking it for granted, but it could be someone else's springboard.
For instance, by sharing his story, Jon Morrow wrote the most famous and popular blog on Problogger, and is one of the most shared blogs on the internet today.
3. Remix and Reuse Old Content Ideas that Performed Well
"I don't want to look mundane and repetitive to my audience."
I get that.
Of course, no one wants to be that annoying person at a party who repeatedly shares the same dry jokes.
But you know what? Whatever worked previously might work again. Just don't make it blatantly the same as the previous piece of content.
Sometimes what you have to create has been written on the internet. Moving your own words around and recreating a specific idea around the topic could prove helpful.
However, you just don't need the content mix only; you can also reuse old content by giving it a new life by changing its means of delivery. For instance, if you blog on your website, you can tweak old content and share it on Medium with some fresh perspective.
4. Repurpose Your Content
Already doing a great job in delivering excellent content?
How about we approach the content you've created from a different angle.
Sometimes, the best way forward is to look back.
A Youtube Video that worked can be turned into a fantastic blog post. An informative infographic that had too many shares can be turned into an excellent whitepaper and vice versa.
Here's the catch, though: don't copy everything word for word.
That video script was meant to be a script, not a blog. Act accordingly in editing it to make it deliverable in the format you'd want it to appear.
5. Use Tools Like Keyword Researchers
Keyword research can be really fun.
There are many tools out there that can be of great help, even if you're on a budget.
Most of these tools are paid, but some have free trials and versions, and some of them are absolutely free.
One of the tools I'd recommend is Answer the Public. It's by far the best free tool out there, and it provides you with common phrases people are asking in your niche.
Better still, it doesn't need much leg work like other tools, and all you have to do is search for your desired keyword and get all the phrases and related keywords to inspire your next post.
Have you also tried the magic of this free search engine we call Google?
What about Google autocomplete?
And what of its free Keyword Planner?
Heard of Google Trends?
They're all free, buddy, and they have lots of insights you can capitalize on.
6. Get Inspiration From Your Competitors and Others in Your Niche
Your competitors seem to churn fantastic posts daily with the greatest of ease.
I know some marketers recommend sticking to your strategy and following it to the letter, but what happens when your competitors seem to be getting that enviable 1st ranking on Google while you're still stuck on page 3?
It simply means that there's something they're doing that you're not.
So, get out there, peek at what they're doing, and quickly get back to your strategy.
Ethics here, don't copy. But steal.
Okay, it's a little different, but go with me here-- steal like an artist.
Remember, the audience you're targeting is not yours alone. Your competitors and influencers are eyeing it too.
Fun fact: There are high chances that your competitors have been to your blog. Not once.
So why shouldn't you pay a visit to their blogs and see what's working for them?
7. Be Accountable
Okay, I should have started with this, but I didn't want to call you out first, lest you get angry and leave.
However, I'm a big proponent of having and following an effective content strategy. So if you're running out of content ideas, go back to your strategy and evaluate:
What your goals are
Who your audience is
Why you blog
What your brand stands for
Sometimes, the lack of inspiration for creating content like a pro doesn't stem necessarily from a lack of ideas but a lack of direction of why and where you want to be. After you've figured out the why the how easily brings itself out.
8. Ask Questions and Scour Through Comments
You might have noticed a certain theme this far. It's about answering the questions and pain points that keep your audience up at night.
But how do you get all these questions?
You're a business owner or a content marketer. Not a mind reader.
So let your audience direct you on what they want to read. Pick their brains and answer their pain points.
Scour through your comments to see what they're suggesting they want to see and use the information to create content.
Besides, you can send surveys to them in the form of emails or ask questions on Facebook Groups and via your regular interactions with your brand, and then create content around this information.
9. Hire a Freelance Writer or Copywriter
If you hate writing, it's given that you'll go through these tips but still fail to find the inspiration to write.
If you love writing, you still need more time to focus on other aspects of your business. With 83% of marketers experiencing burnouts, midnight coffees, and creative burnout isn't too far.
But it doesn't always have to be this way.
You can hire a freelance copywriter to help you offload your writing needs and can even suggest content ideas around your niche.
A content platform I've found really useful in this manner is nDash, where writers pitch to you original ideas, and you can choose the idea that best fits your overall goals at a particular time. You can check it out here!
10. Pad Your Calendar With Guest Bloggers
Who said you should personally write all the content on your website?
Most of the consistent bloggers allow experts to write for their sites.
Now do the same for your blog.
Guest bloggers might have fresh ideas around your niche and help you increase your online presence.
Some of the ways you can do get these guest bloggers is by:
Posting a call to action on your networks that you need guest posts.
Pitch ideas to experts you'd like to write for you.
Create a write for us section on your website.
11. Get Granular on a Certain Topic
There's always more to a topic you've written before.
Go back and get deeper.
For instance, if you had a post titled seven ways to reduce weight in one month, you can dig deeper and create a specific blog for each recommended approach and how to go about it.
If your first point was "work out regularly," you can use this as a springboard for your next blog post and explain how to work out in detail.
Over to You
Posting fresh ideas consistently can be hard-- but not impossible.
Now you have 11 insightful ways to yield results when you feel like your marketing game is going down.
If you need a freelance copywriter to help you with your content marketing needs, feel free to reach out to me, and I'll be glad to help!