7 Genuine Things Your Freelance Copywriter Wished You Knew


I'll start with an apology because what I'm about to tell you isn't like something you'd want to hear-- especially from your employee.

Here's the thing: I'm just a humble freelance copywriter with a handful of loyal clients and a modest income, but you, yes you… grossed over some enormous profits last financial year and I largely depend on some of your marketing budget.

So you probably don't need my advice, and you'd rather let my wishes remain uhmmm… just wishes.

But I'll still tell you anyway.

After all, doesn't it feel nice to know what's going in the mind of your freelance writer when you're sending in that brief to them?

Here are my 8 little wishes that I wish most of my clients knew, or rather your freelance writer wishes you'd just get a hint.

Even if I call you out, we're still friends. You know I still need that job, right? Wink.

1. Yay! That Brief is Really Helpful- So Make it Concise

Chances are that you've used a freelance copywriter in the past whose work wasn't up to scratch, and you wished you didn't hire them in the first place.

Yes, they might have been a lousy writer, but let me ask you, what sort of brief did you give them?

Was it a concise, clear, and detailed set of instructions that clearly showed them the context of your project and the outcome you had in mind?


Then is it remotely possible that the fault wasn't entirely the writer's, but you played a part too?

You see, we're writers, and we're good-- but not mind readers.

If you want your copywriter to deliver quality work, ensure your brief is as detailed as possible. That doesn't mean that you should write a 700 word brief for a 1000 words blog- it's called a brief for a reason- but please tell us exactly what you want.

In other words, the quality of the work you get will always be directly proportional to the quality of the brief you provide.

2. With that in Mind… Setting the Stage is Key

Trust us: we'll do a much better job when we know exactly the audience we're writing for, what they love, and what makes them stay up at night. We'll also do a more excellent job when we know your values, recognize your competitors, understand your brand's tone, voice, and style.

However, when you send in only a set of instructions without knowing the business and the audience we're writing for, we'll be more or less shadowboxing something we know nothing about.

Show us around your business, and let us get under your skin a little to appreciate the flavor of your business. Paint us a vivid picture of your ideal customer. Give at least an example of what you'd like to see. This way, you can be sure we'll speak your audience's language, reflect their values and understand their pain points.

After we get this, you can take the backseat and wait for that banger of a blog you expected (or one that exceeds your expectation)

Bottom line: Even a blindfolded expert dart player is still an expert, but can he hit anywhere close to the bull's eye without seeing whatever he's aiming for?

3. You Get What You Pay For

Freelancer or not, everyone loves a good bargain.

"There's someone who charges less than you do."

I know that, and there's a reason I'll still charge more despite that fact because I'm confident in the services I offer.

If you pay exceedingly low prices expecting a high-quality blog, then there's a high chance you'll end up disappointed.

But here's a disclaimer, though-- low prices don't necessarily mean poor services.

Some of the rising talent in a bid to build their portfolio offer lower prices to have the edge over the competition, but that doesn't mean they're bad writers. There's no need for you to pay more when you're getting the quality you want at a lower price.

In the end, what you should consider is quality-- not price.

But price often is a great indicator of what you should expect.

You can thank me later.

4. I Have Some Other Orders- A Heads Up Could Help

Freelancing in itself has some sense of humor.

One week you're handling order after order to the point of exhaustion, and the next week you're on holiday you hadn't planned anything about because all the clients seem to be taking a break. All in all, as freelancers, we always have some sort of steady workflow.

So instead of sending in that order with a by end of tomorrow deadline, kindly consider that we have some other pending work. But that heads-up helps us create some time and space for you instead of feeling ambushed.

5. Changing the Parameters of Your Project Doesn't Fall Under Revisions

If we're being honest, no one loves repeating a task twice, especially when there's no compensation for it.

"So you want compensation for revisions too?"

No, I don't mean that.

Remember when your mom would ask you to do the dishes again or redo something you'd given your best? That's now us behind our screens while handling revisions, except that we understand that revisions are part of our job, and you deserve an excellent job.

After all, why should you settle for good when you're paying for best?

Mistakes, typos, content that isn't all you wanted, we'll gladly fix that, but please, don't change your mind and call that a revision.

Plainly put, if we don't meet your expectations, it's purely on us, but if you decide to ask for something different than you had requested, it's on you.


6. This Isn't a Hobby

Of course, I love what I do, and I think I have the best job in the world.

I mean, what's better than bringing more business to your business while seated at the comfort of my home?

But it's still business.

If I purely did it for the love of writing, I'd be posting self-improvement stories and creative narratives only on my blog. But the reality is writing gigs helps me support my purposes. So please, don't take it as a hobby.

7. We Love Feedback

Average writers want to be left alone. Great writers want to be told the truth-- they take feedback as their breakfast.

If you like something, please let us know. If you don't, please tell us too (be nice, please). Positive feedback keeps us motivated and helps us know what you like best. Negative feedback stings a little but helps us improve to become better writers, strive for mastery, and provide you quality writing worth its weight in gold.

Bonus Point: We Depend on You to Come Through

We're in business because you are, and we flourish when your bottom line improves. Therefore, there's nothing but mutual respect, honor, love, more love, and some more love for our clients.

So if you do tell us there's an order next Thursday, please send it in. Should anything come up, let us know. We get it. We're human too. This is because sometimes we do turn down some gigs awaiting yours to keep you happy-- return the favor too.

The Upshot

" Two monologues don't make a dialogue."

And I think this statement can't be truer if we, as writers, don't express our expectations. They just remain as wishes when the wishes take place inside our heads.

But now, you, our client, are a mind reader who knows what your copywriter thinks. Go forth and foster the best long-term relationship you can with them-- you have the cheatsheet!



Photo by Monstera on Pexels: Thanks Monstera : )