Let me guess.
You're among the 88% of savvy content marketers who understand the power of content marketing and want to amp up your marketing game.
Or you're among the 12% of marketers who are yet to start, and you want to tap into this marketing powerhouse that creates awareness and sucks in leads like a vacuum on steroids.
However, deciding that is only half the journey. The other half lies in how well you execute your content marketing strategy without necessarily wasting time and burning a huge chunk of your budget. And if you understand the benefits of working with a freelancer, then you know you need one.
So, where do you get the right talent? Thank goodness you found your way here.
Finding the Right Freelance Writer to Execute Your Content Marketing Can be Overwhelming
As fulfilling and rewarding content marketing is, getting the right talent to help you execute it can be an icky and time-consuming endeavor.
On the other hand, it's disastrous and expensive to write all that content by yourself, or even employ a full-time employee to do the writing for you.
So you'll left with the option of scouring through the web with the hope of finding one who'll match your standards. This becomes even harder if you've hired a mediocre freelance writer in the past who ended up ballsing up everything.
Relax...it doesn't have to be this way.
That's why I want to give you all the platforms I know where you can find not only good but excellent freelancers.
I'll divide the platforms into six categories depending on their functionality and mode of operation. Besides, to make it easier for you to choose where to find the best freelance writer from each category, I'll indicate my best pick in each.
Editorial and Content Marketing Agencies
Association of Freelancers and Journalists
Writer Matching Services
Of course, each site has its pros and cons, but I've made sure each site I include in this blog at least meets the cut-- a place where you can find high-quality freelance writers for hire.
Let's go over each one of them to see why they work.
Ready? Let's to jump in.
1. Read Reviews and Ask for Recommendations
Evidence never lies, and rightly so.
Reading reviews might take you quite some time, but it'll be worth it in the long run.
If you read a blog and like the writer's tone, style, and voice, you can decide to reach out to them directly via their byline.
Another way to do this is by going to the blogs or publications you really enjoy reading and review the bylines to see who wrote the work. Authors often leave a link to their LinkedIn profile or Twitter handle, and you can directly message them there. If they're not ready to work with you, ask them to refer you to other equally great writers.
You can also ask for referrals from your fellow marketers who've worked with freelancers before. This is an excellent way to get a freelance writer because you're assured of getting quality work from them.
In fact, most of the clients that I'm currently working with came from referrals from other clients who loved my work.
Social Media Platforms
LinkedIn is a great way to hire the best talent.
You can search for writers on the topics you want to cover and reach out to them via Direct Message. You can also email them directly if their contact details are displayed on their profile.
Besides, don't just get focused on asking them if they're open to working with you. Ask them if they could refer you to another freelance writer they know.
LinkedIn Profinder also has over 50,000 freelance writers who are open to work, and you post your job ad, and you'll be sure to get a great freelancer.
Medium is an open platform where writers share their dynamic thinking with the world. Here, you can find fantastic freelance writers who write their undiscovered topics on the platform and could be a great fit for you.
You don't have to necessarily look for someone specializing in your niche, but rather look for creativity, tone, and a style that appeals to you. This is because there are high chances the writer, if open to work, can adjust their style to fit your specific needs.
For instance, I'm more of a self-improvement writer on Medium, but I write about virtually everything else but self-improvement for my clients.
Reddit offers a unique way for you to hire freelance writers. You can use many subreddits to get some quality freelance writers, but the one that I've found really useful is r/HireaWriter.
All you have to do is post your job description with the average rates you intend to pay. They also have a strict policy that you have to go through before posting your ad, and you can't offer a job that pays less than $0.05 per word.
Freelancers' Job Boards
Here, you get to post and advertise writing positions, and interested applicants reach out to you either by email or google forms in response to your advert.
They are handy for finding freelancers, and often, you'll find many qualified freelancers who would gladly fill that position.
You'll receive a lot of applications within a short period.
You get the chance to clearly state your instructions and requirements for the perfect candidate before posting your ad.
They're accessible 24/7
Be prepared to sift through LOTS of applications.
Some of the applications you get will be from unqualified applicants.
You aren't guaranteed to get the right candidate.
You can miss out on passive candidates who aren't actively applying.
Created by Darren Rowse as a website that primarily helps writers grow their blogs, pro-blogger is a legitimate site that connects writers and clients worldwide. It offers a higher caliber of professional writers than most freelancing sites.
It will cost you only $75 to post your advert on their job board, and it will last on their website for 15 days. If you want your ad to get listed on the Premium Candidate listing, it'll cost you about $140.
Created by Carol Tice, Freelancer's Den boasts over 1100+ highly trained and vetted writers with a wide range of experience. She calls it the "Junk-free job board."
Here you get to either post a job and writers reach out directly to you, or you can search through the writers' profiles to get your perfect match.
And the best part?
It's all free.
Here you get connected with freelance writers for hire from all over the globe. Blogging pro charges you $30 for 30 days.
They also ask you to indicate the rate you intend to pay the writer or provide a ballpark, with nothing falling short of $15/hr.
Flexjobs is one of the best remote hiring platforms out there. You only have to pay a monthly fee of $225 a month for unlimited job posts and resume searches.
What makes Flexjobs stand out from the rest of the platforms is that, after you find your writer, you have no business with them again. This means that communication and payment terms between you and your writer are agreed off the platform.
For only $19.95, you get to post your job on this platform for 30 days. Here you get exposed to multiple freelancers who align with your specific needs at a time. You can also browse through their freelance writers' directory if you don't have the time to sift through all those applications.
Cloudpeeps helps your business connect with freelancers by letting you post your job ad for free. Qualified freelancers then respond with proposals, and you get to choose the one that best fits your current needs. Nonetheless, they also offer a paid subscription of $150 if you want a quick match with freelancers and a faster turnaround time.
Should you get a freelance writer that meets your expectations, you're required to pay the freelancer through the platform and also pay a monthly transaction of $9 and is mainly dependent on the volume.
Indeed lets you create a free account, build your ad, and post your job. You then get proposals from interested and qualified candidates that fit your job description.
You can also choose their premium charges where your ad gets promoted, and you're only charged only when someone clicks on it.
The problem with Indeed, Flexjobs, and other sites like Craigslist, is that they are generalized and don't necessarily niche down to freelance writers but to a wide range of other professionals like graphic designers.
Editorial and Content Marketing Agencies
Content marketing agencies help businesses create and execute their content marketing strategy by providing their in-house writers. More often than not, these agencies have a group of vetted writers who write content for them. They rarely charge any upfront and subscription plans from you and get their commission from what you pay the writer.
Most of these agencies are promising since they strictly vet their writers in a bid to maintain their reputation before onboarding them to their team.
Their pros include:
Highly qualified content writers that specialize in a range of topics.
You get the flexibility of reviewing and hiring more than one writer.
You only pay if and only if you are satisfied with the work.
You don't have to go through the rigor of interviewing and the freelance writer since they're already vetted.
Are best if you run a digital marketing agency or have a huge volume of orders rather than a few blog posts.
You have limited communication between you and the writer, and sometimes you have to through the rigor of communicating with editors first.
You can rarely take the communication outside the platform, even if the writer's writing style interests you.
Your writer doesn't necessarily receive what you're paying them since they share the costs with the agency.
I'll cover them in regard to the ones I've worked with, and some of which my counterparts have given good reviews.
nDash is remarkably different from most content marketing agencies. They have a more transparent, fluid, and different approach to handling client-freelancer relationships.
What makes nDash uniquely stand out is that writers can pitch exclusive new blog ideas to you. If the idea is of interest, you can assign the blog to the writer. Besides, if you have any specific blog or content idea you have in mind, you can choose from their wide range of qualified writers in the content communities or assign the order on their open assignment board.
Besides, you get to communicate with each writer directly, without the hassle of having to go through an editor first. You can also build content communities if you need bulk orders fulfilled within a short period. Freelance writers charge individually, so there's no one-size-fits-all approach for the pricing you'd expect.
The good thing-- it's absolutely free for the basic package, and there are other packages that you can subscribe to if you want more.
Verblio boasts of over 3000+ freelance writers, and this pool consists of the top 4% candidature of the writers that apply to work with the platform. You can rest assured that you're getting the creme de la creme of writers-- like the Harvard of content writers.
Besides, unlike other sites where only one writer gets to take on your project, Verblio places the order on its writers' dashboard such that all freelancers can see it, and it's not uncommon to get more than one submission for each request. You get to choose the best submission and can decline the rest.
Their pricing starts at about $34.95 for a 300 words blog up to $359.95 for a 2000 words piece.
Zerys' content marketplace also works like Verblio, but it's a little difficult to tell how much they charge. You can check their pricing guide here, and writers are assigned content based on their levels and your subscription.
The company also offers content strategy, managed services, and different subscriptions for individual marketers and agencies.
This content marketing platform helps businesses connect with freelance writers. You can use it to execute your content marketing workflow. All you need to do is browse through the "talent section," as the company calls its writers, and get your best fit.
The good thing is that writers get to upload their portfolios, and you have a clear picture in mind of the person you're engaging before hiring. Contently isn't open about the rates they charge on their website.
Copify is a UK-based content agency and has most of its writers from the UK. It also has a different team of writers from the US to cater to clients from the USA. You can check their detailed pricing here.
Skyword is a premium content marketing platform which has an exclusive team of contributors and creators and an account management team to help you with your needs.. What makes them stand out is that their pool of talent is already established as influencers in their area of expertise therefore having ready and engaged audiences to consume their content.
The website allows you to interact with their pool of freelancers, assign them orders, and you pay through the platform. They charge a monthly fee of $39, and there's a 14-day free trial. The company also offers managed services. It has over 14000 writers and about 20000 clients as of the time of writing this.
Content Marketplaces/Freelance Platforms
Content marketplaces work almost similarly to job boards but are a bit different in their operation. However, the difference isn't like orange and apple-- it's a lot more like orange and lemon-- close enough but not the same.
So instead of processing payment outside the platform, you have to process the payments through these marketplaces. You can't also move the relationship outside the forum, but you get to enjoy lots of other benefits that job boards offer.
Upwork is a legitimate platform that connects freelance writers and clients in need of them. When posting a job, you have to write a proper description, choose the skill level you want to hire, i.e., beginner, intermediate, expert, and include your average budget to make sure you get the best freelance writer.
The best way to filter the best is to ask questions before moving on with the freelancers. You can also base your bias on previous projects, client reviews, job success rate, and how well their proposal is written. If either of these parameters doesn't meet your standards, you can move on to the next freelancer.
It is free to post a job, and the platform demands you pay on the platform and deduct a percentage of the pay from the freelancer. Since Upwork doesn't conduct thorough background research, it's worth using your due diligence, like asking for past projects and sample articles before hiring one.
They also charge you about 2.75% of the processing fee per payment transaction.
You've probably heard that you can get a blog from as low as $5.
Is that even remotely possible?
Then Fiverr has all sorts of freelancers who charge from as low as $5 to others who'll demand more than $1000 per post.
However, beware of these insanely low prices since there's a reason such freelance writers price themselves too low. Sometimes you'll find some moderate-priced freelancers who're rising talent. So don't be too quick to rule someone out, but if the deal is too good...
It is free to browse through the writers' profiles and gigs, and they charge a commission based on the price of your project.
This platform works similarly to Upwork, and the platform earns a percentage of writers' earnings to keep running.
I would have added others like Freelancer.com, but some of these no longer suffice as the best because most of the freelancers stopped working for these sites.
22. Writing Communities
If you're just starting out on hiring, I'd advise you to get writers from a content community if not hiring a one-on-one freelancer. Here, you have a better chance of landing a great freelance writer than you'd get from most of these free marketplaces.
These communities often suffice as Facebook Groups and serve a small fraction of people.
Some of these groups include:
The Write Life Community: Founded by Carol Tice, it has members, and you can rest assured there's a freelance writer ready for any of your projects.
The Cult of Copy Job Board: This Facebook group is mainly composed of copywriters. After joining the group for free, you can post your job ad with the specific requirement and get proposals from interested writers. It has about 37K members as of the time of writing this.
The Freelance Content Market Writer- Created by Jennifer Goforth, who has a book by the same name, has about 6.6K members and is a great place to find great content writers.
What's Your Plan B- This group comprises journalists who are exiting from the journalistic world to the freelancing world. If you're looking for some of the best people with a fluid and conversational writing style, it's the place to go. Of the 16.4K members in the group, most are open to freelance work.
Writer Matching Services
Writer matching services have a directory of writers, and you are often matched with your best fit.
23. Writer Finder
This service is offered by an agency with over 2000 writers, and companies are matched with writers that meet their requirements at any specific time. You have to pay $200, and you get matched with up to 3 writers within a 72 hours turnaround time.
Jon Morrow is the founder of SmartBlogger and has a content marketing course that is extremely excellent. Jon has a directory for most of the graduates of his course here, and he vets them all before placing them in the directory.
Association of Freelancers and Journalists
Many of these journalistic and freelancer associations have job boards that are often overlooked.
While most of these associations are for journalists, you can trust a journalist to nail a conversational, fluid writing style because that's where their expertise lies.
However, while there are high chances that you can get quality writers from these associations, I'd recommend using more of the ones I gave above. The best time to use the associations below is when looking for an article that is highly niche-specific, like medicine.
As a general rule of thumb, look at a writer's portfolio to evaluate whether their previous work is at par with your standards.
Some of these associations include:
You can browse through their 2600 Member directory here or even post a job for free. If you don't know how much to pay per project, you can check out their rates and compare whether it's in line with your budget.
The Society of Professional Journalists is a bit large and contains about 6000 members. You have to pay a fee of $350 before posting your job on their job board.
If we're being honest, finding writers who can write exemplary well for a scientific project is extremely rare. So if you're looking for niche-specific writers that speak science, this is your place. The organization has about 2300 members, and it's free to post a job on their "job banks"-- okay, even the name kinda suggests "we're science people, so we're serious."
However, if your project will be running for quite some time, they charge $175 per job ad.
If you want a writer who's well-versed in the medical field, then the AHCJ job board is the right fit for you. It boasts of over 1500 members and charges $100 to post on the board.
If you have a project that tends more towards the environment and needs someone knowledgeable in the sector, then the SEJ job board is worth a try, which has over 1500 Members.
Yes, this is an enormous list of recommendations, but with so many freelance writers for hire and freelance sites, you'd need a Freelance Thesaurus to catch every single one of them. (Plus, there are always bussing freelance sites every day.)
There you have it, my dear friend. I'm assuming if you read it to this very end, then you love my style already and we could work together. Shoot me a message today-- I'd love to connect with you!